G2 just dropped its Winter 2026 Report on December 3, and the numbers show how revenue teams are using Apollo across their workflows.

Apollo appeared in 1,165 reports this season (35 more than last quarter) and earned 624 badges. The results highlight how Apollo helps millions of customers scale pipeline, automate workflows, and generate more revenue. Our top placements also reflect an ongoing focus on data quality and coverage.

When it comes to the top 10 products with the most G2 Reports, Apollo.io maintained its No. 2 ranking (behind ClickUp).

Where Apollo ranked #1 this season

#1 Overall Ranking

Lead-to-Account Matching and Routing

This No. 1 ranking is a direct nod to Apollo’s newly launched Inbound solution — powered by real‑time lead‑to‑account matching, enrichment, and routing — ensuring every good‑fit lead reaches the right rep, fast. Explore Inbound

#1 Small Business Grid Rankings

• AI Sales Assistant
• Email Verification
• Marketing Account Intelligence
• Lead Capture
• Lead Mining

Mid-Market Leadership

Apollo ranked No. 1 across 20 Mid-Market reports, including:

• Implementation Indexes
• Results Indexes
• Relationship Indexes
• International Mid-Market Grids

These recognitions show how teams across SMBs and mid-market organizations trust Apollo to scale their revenue operations.

What matters most to GTM teams

• Breadth of Evaluation: Featured in 1,165 Reports
  One of the most evaluated GTM platforms on G2, reflecting the breadth and depth of Apollo’s capabilities.

• Consistent Excellence: 624 Badges Earned
  A testament to consistent performance across intelligence, outreach, AI, and workflow automation.

• SMB Confidence, Quarter After Quarter
  Our users continue to validate Apollo as the top choice for accuracy, value, and ease of use.

• Mid-Market Momentum
  20 No. 1 placements as fast‑growing teams scale their revenue operations with Apollo.

What customers are saying

The real story comes from the teams using Apollo every day:

• "I like the overall interface of Apollo. It is easy to search for people using filters such as job role, authority role, etc. I also like the filter for finding companies based on their domains. I also like the scheduling of emails, and the delivery that it offers is also great." 
  –  Sankalp U., Digital Marketing Executive, Mid-Market
  
  
• "I truly appreciate the automation features in Apollo.io. The sequences feature is particularly beneficial as it automates a significant part of my workflow, including LinkedIn requests and emails, which greatly enhances my productivity. This feature significantly simplifies managing outreach tasks and ensures that my routine tasks are completed without manual intervention. 
  
  Additionally, I am impressed with the ease of setup for Apollo.io, thanks to sessions led by Noah Cruz, which provided valuable insights into maximizing the use of Apollo. The platform's capability in finding contact details and company revenue information is also highly valuable, enabling efficient lead and company information discovery. Overall, these aspects of Apollo.io stand out to me, making it an essential tool in my daily operations."
  –  Ketaki C., Business Development Executive, Mid-Market
  
  
• “It's a one-stop solution for sales professionals to reach out to prospects while keeping track of every discussion you've had with customers. What I appreciate most about this tool is that it lets you make calls and send emails all within a single sign-on window.”
   – Kishor K., Vice President of Business Development, Mid-Market
  
  
• "What I like best about Apollo.io is that it brings prospecting and outreach into one single platform. The database is extensive, the search filters are very precise, and the email sequencing tools make it easy to run personalized outreach at scale. It helps me find the right decision-makers faster and reduces the manual effort involved in building a pipeline." 
  – Prajwal R., Business Development Executive, Mid-Market

Looking ahead

These Winter 2026 recognitions reflect real feedback from sellers, marketers, founders, and operators all over the world who use Apollo to grow. As we head into the new year, we’re grateful for your support and excited for what’s next.

See what 9,000+ customers are saying about Apollo on our G2 reviews page.